Skyrocket Your Website Traffic: Entrepreneur’s Guide to DIY SEO
Getting eyes on your startup or small business website is no easy feat. You’re up against competitors with bigger budgets and teams of marketers. But here’s the good news — with some DIY SEO best practices, you can dramatically boost traffic without breaking the bank.
Follow these 5 website optimization tips to take your SEO to the next level and watch qualified visitors pour in.
Become an Expert Content Creator
When it comes to improving your Google rankings, creating high-quality and informative content is key. Start by researching the keywords that your target audience is searching for and address their questions online. Share detailed blog posts, guides, and resources that are relevant to your niche and optimize the content with relevant keywords. For maximum impact, aim for long-form content over 2,000 words.
Get Mobile or Get Left Behind
Google now prioritizes mobile-first indexing. If your website isn't optimized for smartphones, you may be losing over 50% of search traffic. Make sure your website is designed for fast load times, compact design, and easy-to-read text on mobile devices. Dedicated mobile pages can also improve your website's mobile performance.
Speed Wins the Race
Site speed is crucial for SEO as per Google's recommendation of pages loading under 2 seconds. Accelerate your site with image compression, caching, a content delivery network, and optimized code to ensure faster load times, which can lead to higher rankings and lower bounce rates.
Make Your Site Easy to Navigate
Spammy, complex sites get demoted by Google. Make it seamless for search engines to crawl your site through an intuitive information architecture using simple URLs, site maps, internal links between pages, clear navigation menus, and quality headings.
Earn Backlinks from Authority Sites
The more high-quality websites linking back to your site, the better. Build relationships with influencers and publishers in your industry to gain backlinks. Creating and promoting top-notch content that is worth being featured is also important. Guest blogging is a great opportunity for earning backlinks.
With some strategic SEO moves, your startup can outrank the big guns in search results. Implement these must-have website optimizations to amplify traffic today and save on expensive advertising.
What part of do-it-yourself SEO are you finding most challenging? Let us know in the comments!
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