Try Phygital- Build brands that flourish

Get rid of the physical and digital boundaries!

The design industry is rapidly evolving. With advancements in technology and changing consumer behaviours, brands need to adapt to remain relevant. This is where phygital branding comes in.

• Phygital branding strategically integrates physical and digital elements to craft unified brand experiences.
• As consumers toggle between online and offline touchpoints, phygital connects the dots through coherent narratives.
• This fluid interplay between tactile and virtual creates impactful brand interactions.

The Time is Ripe for Phygital

• According to a report from Insider Intelligence, it's been found that most buyers, around 73%, prefer to use multiple channels when making a purchase. This means that buyers are not limiting themselves to just one channel or platform, but rather utilizing various channels to make informed purchasing decisions.
• The term "Phygital" is used to describe the integration of both physical and digital channels to create a seamless customer experience. Businesses that utilize this technology can engage with customers both online and in-store, resulting in higher satisfaction and conversion rates. By reaching customers where they are and building meaningful connections, businesses can increase the likelihood of customers making a purchase.
• Blending digital agility and tangible appeal, it heightens sensory engagement.

Examples

• Transforming a perfume store into an interactive scent chamber turns shopping into a sensorial adventure. Spatial designs, digital displays and experiential services enhance the phygital strategy. This can dramatically boost sales.
• Revamping a handcrafted shoemaker with nostalgic appeal and AR customization evokes heritage while allowing self-expression. This phygital approach helps sales remain robust despite e-commerce competition.

Key Benefits of Phygital Branding

As these examples show, phygital branding is essential today. It crafts brands that feel fresh yet anchored to their legacy.

• Phygital elevates in-store experiences by combining the digital and physical worlds, adding interactive elements such as spaces, textures, and layouts, among others, to create a more engaging and immersive environment for customers.
• Businesses today have access to various cutting-edge technologies that have transformed the way we interact with the world around us. Augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and immersive technology are among these technologies. Apart from the obvious benefits, these technologies allow businesses to offer personalized experiences for their customers through various channels. By utilizing these technologies, businesses can create interactive and engaging experiences that cater to their customers' unique preferences and needs, thereby fostering deeper engagement and brand loyalty.

Get ready to join the future of design!

Are You Ready for Phygital?

We are a phygital branding agency that helps brands become and remain relevant. With expertise across design disciplines, RLVNT delivers differentiated phygital experiences.

As phygital capabilities become imperative, the future looks exciting and experiential. Are you ready to make the leap?